Margo Andrae
CEO,
Australian Pork Limited

Point of View

Margo joined APL on 1 August 2019. Prior to commencing with APL, Margo held positions with Cattle Council of Australia, CSIRO, University of NSW, Rural Industries Research and Development Corporation and QLD Local Government. She has extensive experience and networks across primary industries, regional Australia and research environments through these roles.

Margo has extensive experience in stakeholder engagement, marketing, communications, business development, operations and resource management and is currently completing her MBA through the Australian Graduate School of Management, UNSW.

Peter Haydon
General Manager Marketing,
Australian Pork Limited

Marketing Matters

Mr Haydon has had extensive experience both internationally and locally in a wide variety of marketing roles.

Prior to joining APL, Mr Haydon was a director of marketing consulting. His primary expertise in this position involved demand creation, portfolio and brand strategy with specialist experience in consumer communication, category management, new product development and pricing strategy and tactics.

In previous marketing positions Mr Haydon has had experience in developing brands for Kraft and Cadbury, creating and implementing sales and marketing global best practice for Lion Nathan and as general manager marketing for Cerebos ANZ.

John Coward
President,
Pork Queensland Inc.
President’s Perspective

Mr Coward has over 40 years’ experience in the pork industry, including 10 years as managing director of Swickers and as chairman of the Burnett Pork Alliance.

Currently, Mr Coward works as a pork industry consultant and is president of Pork Queensland Inc.

Ashley Norval
Global Knowledge Transfer Manager, DanBred
Nordic News

Following graduation with a Bachelor of Animal Science at CSU in Wagga Wagga, Ashley gained a position at Rivalea in Corowa, where she worked as a Technical Officer within the research and development team. In 2014 she joined Australian Pork Limited as a Technology Transfer Coordinator in the research team and was eventually responsible for the management and development of the National R&D Extension and Capability programs, the Pigs and Schools Education Program and later the development and implementation of the Australian Pork Industry Leadership Program. After five years at APL, Ashley moved to Copenhagen Denmark full-time where she completed a Masters of Animal Science at the University of Copenhagen. Ashley now works full-time for DanBred as a global Knowledge Transfer Manager, where she is responsible for optimising client farm productivity through training and education.

Dr Heather Channon
National Feral Pig Management
Coordinator

Dr Heather Channon is Australia’s first national feral pig management coordinator to tackle Australia’s feral pig population and reduce the risk feral pigs pose to the spread of diseases including African Swine Fever (ASF) if the disease ever occurred in Australia.

Heather has worked for Australian Pork Limited (APL) since 2005 in various roles within the Research and Innovation Division and recently completed her PhD at The University of Melbourne with her PhD program focused on developing an eating quality system for the Australian pork industry. Prior to this, Heather was a Research Scientist (Meat Science) with the Victorian Department of Primary Industries, Werribee from 1995-2005. In this role, Heather conducted many research projects to understand the impact of processing and post-slaughter factors on pork quality.