Page 6 - Australian Pork Newspaper

Piggery pumps pros and cons
n Submersible or surface-mounted pump advantages
THIS is a continua- tion from the January article.
Material options
lers in cast-iron pumps with terrific results.”
inawidearangeof duties, such as handling aggressive liquids in the form of whey and waste wash water in milk pro- cessing plants to super aggressive applications in piggeries, sale yards and even abattoirs.
offer heads as high as 35m or 50psi.
Pump people under- stand that corrosion is a major issue in piggery effluent.
“The impeller will last a lifetime and the extra features built into the Aussie Pumps trash pumps include silicon carbide mechanical seals with counter face, a 316 stainless-steel motor shaft and stain- less-steel wear plate built into protect the pump body form wear.” Bronze or stainless
The upper end of the range features flow of 1250LPM with 19mm solids handling capa- bility and the ability to produce heads up to 78m – over 100psi.
The new APL value-added content aims to create workroom-ready practical reci- pes that focus on gaps in the market within butcher shops and their pork offering.
APL program inspiring butcher shop owners
It’s not only the ef- fluent itself but also some of the chemicals and caustics that are in- volved in the routine cleaning processes.
“Big 316 stainless- steel self-primers are virtually indestruct- ible,” Mr Hales said.
Performance curves, pump specifications and reasonable prices – compared to imported pumps from the US – make these units very attractive for piggery applications.
The standard material for Aussie Pumps self- primers is high sphe- roidal graphite cast iron.
For even more corro- sive applications, nickel aluminium bronze – used normally in ma- rine applications – is the standard product for these pumps.
“You never have to worry about corro- sion or even consider abrasion as a factor in wear.”
As part of the Aussie GMP product range, they’re backed by a three-year warranty and are all made from com- ponents sourced from developed countries.
AUSTRALIAN Pork Butchers is a free pro- gram resourced by Aus- tralian Pork Limited dedicated to providing insights, resources and marketing material to support the sale of pork within retail butchers.
cesses with pork to inspire others.
revealed a lack of grab- and-go and value-add op- tions within local butchers.
Impellers are also cast iron as standard, with big open vanes de- signed to handle solids in suspension.
The 316 stainless-steel option is also available up to the big B4XR-A 4”.
Aussie Pumps also developed a range of 3” high head semi-trash pumps for applications involving the transfer of effluent from the pit to either remote ef- fluent ponds or tankers waiting to process the material for fertiliser.
A free brochure ex- plaining the advantages of self-priming surface pumps over submersi- bles is available from aussiepumps.com.au
The online community allows two-way commu- nication with the APL team and unlocks access to more members of the industry to engage with the program.
The new value-added content aims to create workroom-ready prac- tical recipes that focus on gaps in the market within butcher shops and their pork offering.
Aussie Pumps chief engineer John Hales said, “Where material is particularly corrosive, we have installed 316 stainless-steel impel-
Though these stain- less-steel pumps were originally developed for Australia’s mining in- dustry, they are suited to various applications
These pumps start out in the 4kW range and
The past year has seen an overhaul for the pro- gram, with a shift to focus on creating a supportive community and unlocking new communication channels.
The average Facebook engagement rate across all industries is only 0.08 percent, however the Aus- tralian Pork Butchers group has an engagement rate of 13 percent – well above the industry bench- mark.
Value-added recipes prove to be an effective introduction to pork for the unfamiliar customer, helping to increase the con- version to purchase pork.
Aussie Pumps 316 self-priming stainless-steel GMP pumps, ideal for the most corrosive of applications.
Excellent quality Concrete Slats for Piggeries
■ Farrowing and weaner crates, growers and baconer pens. ■ Feed hopper with stainless steel trough.
APL market research has
Check out the website or contact porkbutchers@ australianpork.com.au Sandra Hill
APL Retail Category Manager
High head too
■ Farrowing flooring with a 10mm gap; weaners flooring with a 12mm gap; and growers flooring with a 15mm gap.
Diagonal Farrowing Crate.
Straight Farrowing Crate.
Ph (02) 6644 6065
Mobile 0437 431 901 | Email sales@vereyken.com.au
2 Clark Rd, Junction Hill • PO Box 421, Grafton NSW 2460
Head Office:
Victoria: Freecall:
Vereyken Bros. Pty Ltd ABN 11 003 543 548
Ben Slots 1800 999 245
Anytime or (02) 6644 6065 Mobile: 0437 431 901
Phone: (03) 9462 4266 Mobile: 0418 388 842
Page 6 – Australian Pork Newspaper, February 2022
www.porknews.com.au
APL has also been fo- cussed on developing prac- tical resources, which can be converted into purchase and consumer in-store marketing material that entices the consumer to try pork.
In-store marketing re- mains a priority for the program, establishing a year-round presence to stay front of mind for con- sumers.
The new range was such a success that a top 20 recipe book was created as an added resource, avail- able for free through the program.
The program aims to communicate directly to retail butchers and their consumers.
To enhance this throughout the year, APL launched an additional mid-year pork point of sale kit in 2021 – supporting the everyday consumption of pork.
The value-added recipes are available on the web- site at www.porkbutchers. com.au/recipes
This unique approach helps overcome the bar- riers butchers might face in selling pork, then in- tegrating the hurdles to provide a solution of more pork on forks.
APL are now looking at 2022 being a year of growth and strength within the pork community.
The introduction of the Australian Pork Butchers Facebook group was an interactive extension of the successful weekly e- newsletter with snapshot insights, industry updates, marketing advice and an additional platform to showcase their own suc-
The butchers’ POS kits were promoted through trade media also, with newly created Christmas POS imagery and recipes running in national media outlets in November and December.
If you know of a butcher in your area who you think would benefit from the program, point them in our direction.
The kit focussed on ver- satility, with consumer education around quick simple everyday recipes and pork cuts.
We will continue to foster our connections, build on resources and garner butcher support.
ALL FLOORING IS MADE TO SIZE AT NO EXTRA COST