Page 17 - Australian Pork Newspaper

Fresh approach to domestic beef sales at Western Meat Packers Group
GRAHAM Martin has been appointed domestic sales manager of West- ern Meat Packers Group.
Announcing the ap- pointment, WMPG chief executive officer Andrew Fuda said his many meat industry roles across re- tail, food service, market- ing, quality assurance and sales gave Mr Martin the necessary skills, contacts and experience to build brand awareness and lift sales.
“A qualified butcher, Graham knows how to present beef to today’s discerning consumers and he will focus much of his time on promoting our multi-award-winning Margaret River Fresh beef to independent butchers and selected su-
permarkets,” Fuda said. “While the Margaret River region has long been globally recognised for its fine wines, our Margaret River Fresh-branded beef is now serving up a beef taste sensation to consum-
ers.”
The Margaret River
Fresh trademark is reg- istered with IP Australia to WMPG and used ex- clusively to package the group’s premier products.
Cattle are selected after grazing on their natural pastures and then raised and fattened almost exclu- sively on pasture, before carrying the Margaret River Fresh brand after processing at the WMPG abattoir located on 250ha in the Margaret River re- gion.
meat/food service man- ager with Globe Meats for three years before spend- ing another three with Australian Meat and Live- stock Corporation as re- tail area manager, driving a value-added program and introducing trim lamb to the WA meat industry.
This was followed by two years as a meat spe- cialist with FAL and then seven with Meat and Live- stock Australia (formerly AMLC).
“As WA Area Manager, I was part of the team that launched the successful Meat Standards Australia eating quality program and the muscle seaming program,” Martin said.
“Of course, today MSA is very well known to shoppers looking for a consistent beef product.
“Memorable highlights with MLA included working with Neil Perry at Tasting Australia in Adelaide and Sam Neill in Cape Town for film- ing of the very successful Red Meat Program ‘We were meant to Eat Red Meat’, featuring the danc- ing butchers.”
For over three years Mr Martin was WA man- ager for Australian Pork Limited, delivering many marketing and quality programs and ‘PorkStar’ to the food service sector.
Before joining WMPG he was seven years with Linley Valley Pork, where he had several roles, in- cluding brand building with retail butchers and independent supermar- kets.
“Many of my industry roles meant I’d design and run workshops for ap- prentice and trainee chefs through TAFEs, always featuring an overview of the meat industry, in- cluding on-farm manage- ment, processing, ageing of meat and, of course, cutting demonstrations,” Martin said.
Started in 1983, West- ern Meat Packers Group is 100 percent owned by its founders Rod Russell and wife Shana.
It annually turns over more than $150 million and employs 450 people at its Osborne Park process- ing and packing facility, Margaret River abattoir and Bibra Lake value- adding unit.
www.wmpg.com.au
Aussie Pumps has ramped up production of drain jetters in response to increased demand from a range of industries converting to high-pressure water jetting.
Piggeries go jetting
Mr Martin
was red
PIGGERIES with is- sues of blocked pipes and drains often rely on local plumbers to clear those chokes.
Unfortunately, some plumbers are still clear- ing drains using old me- chanical methods that are dangerous, slow and ineffective.
What’s more is the longer it takes, the more expensive the job.
Aussie Pumps sales manager Brad Farrugia said, “Aussie Pumps distributors Powderly’s Pumping & Irrigation in Young NSW are helping their local pig- gery with a new high- pressure water jetter that clear drains faster.”
“The piggery is buy- ing their own jetter equipment so they can take control of the issue rather than relying on
external help when they have a blocked pipe.”
Drains can easily be- come blocked when ef- fluent, feed and debris are washed into them.
Aussie Pumps’ range of drain-cleaning jetters unblock drains in min- utes with high-pressure water jets.
These not only clear the blockage but the water flushes the pipes at the same time.
The jetters are avail- able in both 4000 and 5000psi options as class A machines, which means operators do not need to be certified to use them.
The range uses Honda and Vanguard petrol en- gines, with diesel-drive versions for remote communities.
Each unit is fitted with a heavy-duty steel
reel with 60m of high- pressure Aussie Pumps sewer cleaning hose.
An Aussie Nozzle Box is supplied as part of the kit to tackle virtually any drain-cleaning task.
The nozzle selection includes a turbo mulch- er for stubborn chokes.
“The bonus for pig- gery operators is a drain- cleaning jetter can also double as an extremely effective pressure washer too,” Farrugia said.
“So you’re getting two machines for the price ofone.”
Further information on the Aussie Cobra range of drain-cleaning jet- ters is available on the Aussie Pumps website (aussiepumps.com.au) and Aussie Pumps Gold Distributors throughout Australia and the South Pacific.
Western Meat Packers Group domestic sales manager Graham Martin.
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Australian Pork Newspaper, July 2019 – Page 17
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