Page 10 - Australian Pork Newspaper

New plan to make pork Australia’s preferred protein
AUSSIES are increas- stakeholders to develop tive to better serve our our industry’s social li- holders as we support •Diversity of markets
•Grow domestic de- mand.
ingly getting more pork on their forks, but the industry has a plan to make it our preferred protein.
this plan and it has a focus on creating new opportu- nities, improving industry stability and helping people get more pork on their forks.”
producers and industry. “We will continue our effective marketing; we will continue to have pro- active policy and we will deliver impactful research that helps build revenue and reduce costs and
cence and improving pork’s eating quality.
them and work together to build a thriving pork in- dustry and get some more pork on Aussie forks,” she said.
and products.
• Quality consumer
• Grow targeted interna- tional demand.
The Australian Pork Limited Strategic Plan 2020-25 is in its final stages, and sets that as its ambitious goal.
“We’ll share the full plan shortly and continue to share more detail in coming months.”
of Australian pork. Manage volatility for vi-
CEO Margo Andrae said the plan set a vision for a progressive organisa- tion to support a thriving industry.
nology, improved commu- nications and knowledge transfer, plus constant rea- lignment of our projects with industry will also support this plan.”
• Timely relevant through-the-chain infor- mation (data utilisation).
•Climate-friendly farming.
“We want to build a strong and ambitious fu- ture for the industry,” she said.
APL strategic plan key pillars
• Reduce cost of produc- tion and processing (feed, power, labour).
• Leaders in human nu- trition.
“Australia’s pig pro- ducers work hard to pro- duce delicious Australian pork for people across the country and APL supports them with effective mar- keting, proactive policy and impactful research.
“We’ve set a range of objectives to support these pillars and much of the plan builds on the work already under way by the industry and APL,” Ms Andrae said.
Behind the scenes, Ms Andrae said APL would be developing data and analytical capability, in- cluding knowledge man- agement.
Market and product dif- ferentiation: Price realisa- tion.
• Diversified pig busi- ness extension opportuni- ties.
Building industry shared vision: Building relation- ships and a narrative of being a progressive, in- formed, informative and unified industry.
“We worked with our
• Maintain domestic fresh demand.
• Organisational effec- tiveness.
There are five key pri- orities, or strategic pillars for the plan: (1) Market and product differen- tiation; (2) Manage vola- tility for viable farms; (3) Drive consumer demand; (4) Leading community social licence; and (5) Building industry shared vision.
risks.
“Increased use of tech-
“From a research and development perspective, we’ll be investing in both short-term projects of- fering industry solutions and longer-term trans- formative projects, with processing and produc- tion, environment and animal welfare remaining areas of focus.”
To find out more about the APL Strategic Plan 2020-25, join the virtual roadshow at australian- pork.com.au/activities/ apl-strategic-plan-virtual- roadshow
able farms: Better antici- pate market fluctuations and flatten the peaks and troughs, making the in- dustry more stable.
• Biosecurity leadership.
“We’re now working to realign our activities and teams to be more pro- ducer-focused and proac-
“Biosecurity and an Af- rican swine fever readi- ness plan are clear pri- orities for this year,” Ms Andrae said.
We add value and in- crease the price premium customers are prepared to pay versus other similar products or markets, do- mestically and interna- tionally.
Drive consumer de- mand: Increased volume demanded, getting more Australian pork on forks, be they at home, eating out or overseas.
• Producer relations (shared values).
While the five-year plan has some ambitious goals, priorities for the first year have also been identified.
• Industry visibility.
“We’ll also be focused on improving producer engagement, working on
“From here, we’ll be working with producers, industry and other stake-
• Technology adoption.
“Alongside that, we’ll be exploring new markets and other ways we can diversify to strengthen the industry and reduce vola- tility.
eating experiences.
• Valuable provenance
Leading community social licence: Blazing a trail for Australian agri- culture to be sustainably celebrated and making our Australian investors proud of what they do.
• Leaders in animal care.
Pork industry’s role in preventing ASF
FUNDING for the na- tional feral pig action plan was announced in November 2019 when former agricul- ture minister Bridget McKenzie announced Australian Pork Lim- ited would lead the development of a strategy.
through cultural trade or people travelling from those countries to Australia,” Ms An- drae said.
The federal govern- ment pledged $1.4 mil- lion to build the na- tional plan.
After $66 million was provided for strengthening border biosecurity last year, the industry experi- enced another reprieve as international visita- tion plummeted during COVD-19.
With African swine fever in New Guinea — only a boat trip away from Cape York – timing is critical.
Ms Andrae said awareness of food supply chain secu- rity raised during the pandemic could help reduce the amount of imported meat.
Cape York is known as the feral pig capital of the country and is therefore highly sus- ceptible to ASF trans- mission.
APL CEO Margo Andrae said improving protections in the north of Australia was critical to preventing the spread of African swine fever.
“We’d got relaxed on our biosecurity and people weren’t really understanding where their food was coming from either,” she said.
A recent study of pork products confis- cated at borders during September 2019 found 48 percent contained fragments of the ASF virus.
“Eighty percent of your ham and bacon on the shelf is actually imported.
“We really have a weak spot in northern Australia through the borders, whether that’s
“What we’re trying to do is encourage people to support Aus- tralian product.”
First published on abc.net.au
Nearly half of the illegally imported pork seized by authorities in 2019 tested positive to traces of African swine fever. Photo: Australian Border Force
“We were really shocked at how much product does come through the borders.”
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Page 10 – Australian Pork Newspaper, July 2020
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