Page 9 - Australian Pork Newspaper

How to get more pork on forks
Marketing Matters
PORK is Australia’s second most consumed protein, if you combine fresh pork and deli meats like ham and bacon.
The cuts are accompa- nied by recommended cooking methods, step- by-step instructions with images, how-to instruc- tional video of the steps in motion and suggested recipes.
But when you look at fresh pork, familiarity is still a challenge and can lead to poor eating expe- riences.
This was a big job and we’re now getting the message out there.
One of the biggest bar- riers to shifting percep- tions of pork as an eve- ryday meat is that con- sumers simply don’t know how to cook it.
great tasting meals.
Over the years, we
veloped easy-cooking instructions on 27 cuts available at retail for seven potential cooking methods – barbecue, grill, pan, roast, stir-fry, slow cook and casserole – for sharing with consumers, retailers and supply chain.
Pork is extremely ver- satile and easy to cook, making it perfect for a midweek meal.
We want to make pork Australia’s preferred pro- tein.
have worked to expand our repertoire of easy to follow, how-to-cook in- structions for the average home cook.
We want Australians to know that no matter the pork cut they choose, we’ll guide them through step-by-step to perfect pork and a great tasting meal.
That’s the big goal of our new strategic plan.
Thathasputusina great position in a chal- lenging year that’s pre- senting increased volume, changes in consumer be- haviour, COVID-19 lock- downs and more – we have the tools and knowl- edge that Aussies need to enjoy more pork at home.
Aussies have been get- ting more pork on their forks, with consumption up 40 percent in the past 10 years.
As part of the digital rollout, an interactive how-to-cook guide has been created and the new resource is live on pork. com.au, offering cut-by-cut guides for the major cuts.
In the case of pork, if part of the problem has been improving consum- er’s knowledge of how to cook it, then now more than ever, we have the ammunition needed to solve that.
If we want to continue that trend and knock chicken off its roost, we need consumers to see pork as an everyday meat and give them the knowl- edgeofhowtouseitin
Pork belly popcorn recipe is available at pork.com.au
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www.porknews.com.au
Australian Pork Newspaper, August 2020 – Page 9
by PETER HAYDON
Central to this, the marketing team have de-
US Department
of Agriculture
finds new ASF
detection method
SCIENTISTS from did not have access
the US Department of Agriculture’s Ag- ricultural Research Service have iden- tified a new way to detect the presence of live African swine fever virus that mini- mises the need for samples from live animals and provides easier access to vet- erinary labs that need to diagnose the virus.
to swine blood cells needed to test for live ASFV.
ARS scientist Dr Douglas Gladue said they have identified a cell line that can be used to isolate and de- tect the presence of the live virus.
The current Georgia outbreak strain is highly contagious and lethal in domestic pigs.
“This is a critical breakthrough and a tremendous step for African swine fever virus diagnostics,” he said.
Even though the virus is not currently present in the US, the nation’s swine industry could suffer substantial eco- nomic losses should an outbreak occur.
There are currently no available vaccines to prevent ASFV, and outbreak control has often relied on quar- antining and removing infected or exposed animals.
This research, which is highlighted in a recent issue of the journal Viruses, was funded through an in- teragency agreement with the Science and Technology Directo- rate of the US Depart- ment of Homeland Se- curity, US Department of Energy and the US Department of Agri- culture.
Until now, effectively detecting live ASFV required collecting blood cells from a live donor swine for every diagnostic test, because the cells could only be used once.
A provisional patent application for this research was filed in April 2020 and the technology is now available for licence.
The new cell line can be continuously replicated and frozen to create cells for fu- ture use, reducing the number of live donor animals needed.
A RS scientists at the Plum Island An- imal Disease Center in Plum Island, New York will continue to perform research and work towards finding tools to control the spread of ASFV in the nation.
It is also commer- cially available to veterinary diagnostic labs that traditionally
Recent outbreaks of ASFV outside the Af- rican continent started after a single introduc- tion of ASFV in the Republic of Georgia in 2007.
The disease has re- cently spread to China and Southeast Asian countries.
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