Page 16 - Australian Pork Newspaper

Alisdair Robertson is putting the intellectual property associated with Australian Certified Humane to the market, both domestically and overseas.
I have engaged an in- dependent auditor – An- drew Little of Livestock Integrity Solutions – who has been completing on- farm audits to date, and who is familiar with the standard.
As a third-party standard that is completely trans- parent and sits above industry standard, Aus- tralian Certified Humane is in the box seat to trump any rival claims that are made in this space.
• Trademarks: Aus- tralian Certified Humane (TM1611764), Australian Certified Humane Em- pathy Provenance Peace of Mind (TM2079489), Dawson Valley Grass Fed Beef (TM1701871), Endless Summer Queens- land Grass Fed Beef (TM1898931)
Links to some media that has appeared around the brand:
Alisdair Robertson puts Australian Certified Humane on the market
AUSTRALIAN Certi- fied Humane is a brand I have been developing over the past six years.
is that I now see the brand As largely a 'one man Farm Management Plan
The foundation of this business has been to provide full traceability complemented by an in- dependent third-party au- ditable welfare standard and grass-fed standard for beef, sheep and goat pro- duction in Australia.
terest in the brand from both producers, processors and consumers alike, and see the potential for the brand to cut through all of the false and unverified claims that are cluttering the animal protein space.
Included in the sale:
• Three business days (24 hours) consultation: On brand development, what has worked, what has not and the journey so far – provided by current director Alisdair Rob- ertson
This standard has been developed in Australia for Australian conditions.
• Domain Name: www. auscertifiedhumane.com
I have engaged exten- sively with industry and producers in the develop- ment of the standards.
• Google suite: email ad- dresses and domain regis- tration
• Contact list: of parties currently engaged with the brand and brand de- velopment.
PORK Queensland Inc Robyn Boundy and Paul
at a crossroads.
I have had significant in-
show' that has driven this brand to its current point, I am now offering it to the market for parties who would see value in the existing IP that has been developed to date.
Template, ACH Applica- tion Form, ACH Certified Producer - Certificate Template, ACH Cattle Grid Purchasing Tem- plate
There is ever growing interest in animal welfare claims, and grass-fed pro- tein claims from both the primary production in- dustry and associated in- dustries, such as finance, investment, labour and government.
• Logos: Australian Cer- tified Humane (domestic and international)
I am now putting the in- tellectual property associ- ated with this business to the market, both domesti- cally and overseas.
Australian Certified Hu- mane is also now poised to have a sustainability carbon neutral measure bolted on to the existing standard.
• Audit documents: ACH Beef Cattle Rules and Standards, ACH Sheep Rules and Stand- ards, ACH Goat Rules and Standards, ACH Beef
beefcentral.com/news/ australian-certified- humane-appoints-inde pendent-certifiers/
The main reason for this
I can be contacted di- rectly on alisdair@aus certifiedhumane.com or 0437 261 067.
beefcentral.com/uncate gorized/australian-cerfiti fied-humane-system-for- grassfed-beef-launched/
FROM THIS
• External thermal and single layer blinds
• Stock drafting curtains
• Canvacon, Landmark Tearstop
and Titan fabrics
Eco shelter replacement covers and securing systems
TO THIS
• Frame guard felt tape
• Thermal blankets
• Shade cloth systems
• Aluminium lock strips
• Ratchet systems and webbing
T 1300 059 003 M 0429 574 963 E rod@polytex.net.au W polytex.net.au
Two new directors voted onto Pork Queensland Inc Board
President’s Perspective
by JOHN COWARD
held its annual general meeting in October and as a result saw two long- term directors retire and two new directors voted onto the PQI Board.
Taylor – who have pro- vided input and support to members and the industry for many years.
As president of PQI, I thought it appropriate to say thank you to both of the retiring directors –
Robyn Boundy has been a long-term advocate for the pork industry and at our AGM informed the meeting it was “time to hang up the steel caps” as she stood down from the treasurer and secretary po- sitions of PQI.
farrow to finish farm and today run their 500-sow farm in the South Burnett region as well as being part of a larger pig farming group.
the past – as a livestock nutritionist and husbandry advisor before establishing a business around whole- saling, manufacturing and exporting pork.
For Sale
via Expressions of Interest
Included: Logos
Intellectual Property Documents
Contact: alisdair@auscertifiedhumane.com
Robyn started in the industry in 1967 with a small family farm on the Atherton Tableland west of Cairns, running only 40 sows but with a focus on herd health and animal welfare.
Paul has always had a passion in providing rep- resentation for the industry and has held a delegate’s role with APL, ensuring producers have a voice on critical issues which in- clude both state and na- tional topics.
While Chris is a phar- macist by profession, he joined the family business in 2015 when it integrated the manufacturing and wholesale business ‘Col- lins Wholesale Meats’ with a 500-sow farm which is currently in expansion mode.
Robyn soon became in- volved in the regional pro- ducers group ensuring the region had a voice.
Both Paul and Robyn’s services are recognised and appreciated – thank you. Putting on the boots
She has held a state pork producer organsiation Board position since the early 1990s until the No- vember PQI AGM, when she retired from the Board after selling her property.
Welcome Chris.
Robyn has held a range of representative roles over the years, from member- ship in regional producer groups to delegate posi- tions for the Pork Council of Australia and Australian Pork Limited.
While PQI loses two long-term directors, it gains two new producers to fill the vacancies.
The PQI Board is excited with the new appointments who will challenge and provide stimulus to the revision of business plans for PQI being developed in 2022.
Robyn has assisted on many industry and govern- ment projects, apart from her representative and ad- vocacy roles.
Paul Maguire is opera- tions manager on his fam- ily’s farms where he over- sees production of 1700 sows across four sites on the Darling Downs and Sunshine Coast.
Join PQI and help sup- port our advocacy role.
We wish Robyn all the best in her retirement.
Since completing a Bach- elor of Agribusiness at the University of Queensland Gatton in 2013, Paul has actively engaged with PQI as a member, identifying with the support provided to producers.
The new Board is presi- dent John Coward, secre- tary and treasurer Tracy Anderson, other directors Laurie Brosnan, plus in- coming Paul Maguire and Chris Stevensen.
Paul Taylor likewise has served the Queensland pig industry for many years, he became director for the Queensland Pork Pro- ducers Organisation in the mid-1990s and held the presidency for an eight year period before becoming a director on the PQI Board.
Welcome Paul.
Wishing you and your family a merry and safe Christmas and a pros- perous 2022.
Paul and his family started with a 150-sow
Chris Stevensen was also elected as a director at our recent AGM and brings a wider perspective to the Board with his family in- volved since the 1970s, when his father worked for Huttons – a name from
Contact John Coward on 0407 622 166 or email john.coward1@gmail.com
Introducing Chris Ste- vensen and Paul Maguire.
PQI looks forward to supporting its members in 2022 with the significant challenges on the horizon including labour shortages, COVID Response Plans and the significant risks of ASF entering Australia.
Page 16 – Australian Pork Newspaper, December 2021
www.porknews.com.au
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