Page 13 - Australian Pork Newspaper

Limit losses - maximise water
n DIY dam cover stops evaporation
QUIT Evap Australia announces the re- lease of its innovative evaporation mitiga- tion technology, which limits the amount of water lost from farm storages through evap- oration.
water efficiency and in- crease the drought resil- ience of properties uti- lising the technology,” Mr Chapman said.
suitable for small stor- ages with a surface area of 100sq m (0.01 ha) to large storages up to at least 50,000sq m (5 ha) in area.
The technology com- prises large 100sq m (10m x 10m) modular floating elements that are linked together to cover the fullest extent possible of the water surface area of the dam or storage infrastruc- ture.
“Evaporation loss oc- curs 24 hours a day, seven days a week from every open surface water storage in the world.
The product is ‘do it yourself’ designed, which enables the farmer or owner to in- stall it with the help of a small number of workers, thereby keeping the cost of in- stallation as low as pos- sible.
Quit Evap inventor and civil engineer Peter Chapman said it was the first time such large modular elements had been successfully uti- lised in a manner that was both environmen- tally sustainable and economically feasible.
“If you are in agri- culture, horticulture or intense animal hus- bandry, the loss of that quantity of water could represent the difference between your business being sustainable or not.”
The product is so new yet so important to the market that it is being released in a ‘market demonstration phase’.
“The product is ex- pected to have a signifi- cant impact on the im- provement of on-farm
The technology is
Contact details for Quit Evap Australia may be found in the business card section of this publication.
“In Australia, the loss ranges from 1.7- 2.7m depth of water per annum.
Recent field trials at the University of Sun- shine Coast have dem- onstrated that the tech- nology is stable on the water under reasonably extreme environmental conditions, while main- taining performance.
Suitable sites are sought for the product to be installed as a demonstration unit for the benefit of the local farming community and at a very competi- tive ‘demo’ price.
Quit Evap Australia’s innovative evaporation mitigation technology comprises large modular floating elements linked together to cover the fullest extent of the water surface area.
The new advertising campaign kicks off with TV ads featuring the hero dish san choy bow made using pork mince.
Aussie pork dinner winners
Marketing Matters
BRAND new ‘Get some pork on your fork’ ad- vertising will launch this month, with the new TV commercials focussed on communicating easy mid-week dinners that the whole family will love.
and on radio steaming services.
These new commercials are targeted towards a be- havioural segment iden- tified by the Australian Pork Limited marketing team after evaluating ex- tensive insights.
The campaign kicks off with TV ads featuring the hero dish san choy bow made using pork mince and highlights how easy is it to cook pork.
across Australia on free- to-air TV and radio, as well as nationally on paid and catch up TV and You- Tube.
These results highlight that not only do the com- mercials change percep- tions towards pork being an everyday meal, but they increase the message of pork being a protein that kids will love too – as well as being quick, easy and terrific value for money.
Preliminary advertising testing has shown strong results, with positive perception shifts around pork.
Building on the cam- paign’s current audience, the new ads focus on reaching families with children and giving them the tools they need to make pork a mid-week dinner winner.
It shows an everyday family creating the meal at home and gives viewers the steps and easy ingre- dients needed to create the dish, while also fea- turing many mouth-wa- tering pork filled mo- ments.
The campaign focusses on being on air during peak moments of family togetherness, including morning and afternoon drive times on radio and peak viewing periods on free-to-air TV.
Early indicators are showing these changes in perception move pork into a similar mindset that our audience has around chicken, which increases their preference for pork as an everyday meat.
APL research has shown that converting this demo- graphic to have pork in the regular family meal rotation presents as the biggest opportunity in terms of volume sales and driving fresh pork growth.
The campaign will be airing in capital cities
The campaign will also feature national ads on Spotify through targeted family friendly playlists
To view the new pork san choy bow advertising, check out Australian Pork Limited on Facebook and our new winning dinner recipes at pork.com.au
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Australian Pork Newspaper, February 2022 – Page 13
by ASHLEIGH DYSON