Page 15 - Australian Pork Newspaper

Supporting the supply chain
Laurie Brosnan with one of his methane-generating raw-material suppliers.
Qld piggery mines bitcoin from waste
A GREAT article was written by Phil Staf- ford and published by Crypto News Aus- tralia highlighting the innovation being un- dertaken by the team at Bettapork.
the central Queensland town of Biloela.
business partner re- cently suggested bit- coin mining as a sus- tainable way to utilise the roughly 100KWh of excess energy gener- ated by the piggery’s biogas plant.
Amid a worldwide push to make the crypto industry more environ- mentally accountable, a Queensland piggery is generating enough ex- cess methane to mine bitcoin.
Six years ago, the Brosnans set up two 3-million litre tanks to process the farm’s pig waste – along with food scraps from schools and cafes in town and cattle waste from the local meatworks – to create methane, which is used to power a gen- erator.
BettaPork general manager Laurie Bro- snan, whose grandfa- ther founded the farm in 1959, said a trial using two bitcoin mining terminals has already proved successful and more generators will soon be added.
BettaPork is run by the Brosnan family and is situated directly across the road from the Callide coalmine near
BettaPork now gener- ates enough electricity to power 140 homes and is saving the farm hundreds of thousands of dollars a year.
The full story can be read at cryptonews. com.au
So much so that a
LEADING into the silly season, Australian Pork Limited had a clear goal to support local business and farmers in enjoying a much-needed festive celebration – with pork taking centre stage at the Christmas table.
and Dan Tehan – Minister for Trade, Tourism and Investment all working with APL to donate hams and pork to those in need through their local charity of choice.
Pork was the hero Aus- tralians needed after additional unexpected COVID-19 impacts over the festive season.
Public Relations Manager
Christmas ham and pork media had a potential reach of over 41 million eyeballs over the holiday period, thanks to the ini- tiatives in play – making sure pork was on forks at a crucial time to connect and celebrate.
APL took to highlighting the benefits of versatility, value and ease to create Christmas sensations across several initiatives.
users in Australia seeking out content on snacking, meal planning and dessert ideas.
for Agriculture Victoria, Mark Furner – Minister for Agricultural Industry De- velopment and Fisheries and Minister for Rural Communities Queensland, Julie Collins – Shadow Minister for Agriculture
APL initiatives made sure pork was on forks at a cru- cial time to connect and celebrate.
Collaborating with Channel 7 again, APL hosted the Supermarket Christmas Ham Taste Test to help families plan for the busy festive period.
The brief was to en- sure Christmas ham and roast pork were front of mind, with the campaign reaching over 1,081,868 users.
We look forward to sharing the retail perform- ance for the Christmas period in the March issue of this publication and in our weekly APL Update emails.
The 20 plus hams judged were widely available from retailers including Coles, Woolworths, IGA, Aldi and Costco.
Ensuring our butchers were not left out of the mix, media activity shone a spotlight on these local heroes – securing cov- erage across print, online and television showcasing tips and tricks for the Christmas centrepiece from these experts.
Australian Pork Limited chief executive officer Margo Andrae said, “We know from our research that over 78 percent of shoppers purchase their ham from their local su- permarket.”
A PL spread more Christmas joy with David Littleproud MP – Min- ister for Agriculture and Northern Australia, Mary- Anne Thomas – Minister
“With our Supermarket Ham Taste Test, we take the work out of choosing a ham for Australians and provide a cheat sheet for any budget and any cel- ebration size.”
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The taste test was over- seen by esteemed judges including celebrity chef Adrian Richardson, award-winning free range pig producer Judy Croagh of Western Plains Pork, fleishmeister Ralf Dink of Oakwood Smallgoods and Ms Andrae.
Results meant shoppers had information about the best pick at their local su- permarket of choice.
With sustainability front of mind for the pork in- dustry, APL ensured that all hams supplied for judging did not go to waste.
Leftover hams were care- fully packed and donated to Foodbank Australia at the conclusion of judging – an ongoing partnership the two organisations – ensuring our Aussie pork can help those in need.
Following a successful partnership to promote Aussie bacon for National Bacon Day, Harris Farm and APL created a special Christmas bundle to take the hassle out of Christmas Day preparation.
The Christmas Ham Box included a 4.5kg Aussie half-leg ham along with ingredients and a recipe to create the perfect nec- tarine and Harris Farm triple-berry jam glaze for the big day.
New festive recipes, tips and tricks were shared across all APL social media channels in the lead up to the big day – to guarantee customers had seamless Christmas meal preparation before family and loved ones joined them.
The pork.com.au web- site received 363,911 page views during November and December, and across social channels reached over 434,000 users.
APL also worked with Pinterest – a channel that sees over 4.7 million
www.porknews.com.au
Australian Pork Newspaper, February 2022 – Page 15
by LYLLE BALZER-BLACKSTOCK