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The committee also agreed action was needed to protect consumers as well as the brand and rep- utation of animal proteins such as ‘pork’, ‘chicken’, ‘beef and ‘lamb’.
“We want these pro- ducers to have a fair playing field and for con- sumers to be clear on their choice when selecting their proteins.”
• Food Standards Aus- tralia New Zealand ini- tiate a review of section 1.1.1—13 (4) of the FSANZ Code and recommends ex- empting its application to named meat, seafood and dairy category brands
“The bottom line is that Australian consumers should be able to make informed purchasing deci- sions when buying quality food products they love and trust.
APL chief executive officer Margo Andrae praised the committee for their clear recommenda- tions.
The report recom- mended minimum regu- lated standards to prohibit plant protein manufact- urers from referencing traditional animal protein names and imagery of ani- mals on packaging and in marketing material.
•The ACCC develops a national information standard that defines and restricts the use of meat category brands to animal protein products – the standard should include guidance on the use of livestock imagery for la-
The full report and list of recommendations is available at aph.gov. au/Parliamentary_Busi ness/Committees/Senate/ Rural_and_Regional_Af fairs_and_Transport/Def initionsofMeat/Report Julia Unwin
“APL continues to sup- port all Australian agri- culture, however it is im- portant consumers have a labelling system that
APL Communications Director
Vol 26. No. 3 March 2022 Australian Pork Newspaper PO Box 162 Wynnum 4178 Phone (07) 3286 1833 Email ben@collins.media
2022 global meat trade
Point of View
by MARGO ANDRAE CEO
WHILE there’s plenty at home to keep us busy, part of what we do at Australian Pork Limited is to keep an eye on what’s hap- pening at a global level.
This is not only in pork production but global meat and food trends more broadly.
APL has a long- standing presence at the GIRA Asian Meat Clubs, and their latest presen- tation on Global Meat Production took place in February in Dubai.
national supply chains has caused acceleration of beef consumption in countries where pork was primarily cooked at home, such as China and Vietnam.
afford meat regularly – is threatened by increasing feed costs.
Representing our team was APL’s chief operating officer Peter Haydon and assistant international brand man- ager Vivien Chan.
The scale of impact from China’s decline in pork production has been felt throughout the world.
While value proposi- tion isn’t something we currently struggle with, sustainability is certainly something we care about and are acting on as we move into the implemen- tation phase of our sus- tainability framework.
Pete and Vivien arrived ready to share updates from the Australian pork sector and seek updates from a global perspec- tive that may impact the wider meat industry.
For markets such as Brazil, this was a posi- tive impact as they filled the temporary gap.
The role of meat and where it fits – environ- mentally, economically, nutritionally, ethically and socially – is clearly multi-layered.
What we learnt from this meeting can be broken down into four key areas.
However, this decline has also impacted the beneficiaries of pork substitution – beef, sea- food and chicken.
We are proud of the fact that our framework doesn’t focus on only one of these issues but looks at ensuring our sector re- mains sustainable across all facets.
First, whether you think COVID-19 is close to being over or not, one thing is certain, African swine fever is clearly not.
Something to consider for us here in balancing supply and demand.
The spread of the dis- ease back through China in 2021, the disease’s relentless march across Europe into Italy and across Asia into Thai- land and Malaysia will continue to support an increase in global trade in pork.
Bringing focus back to our own domestic consumption, as I spoke about last month, our marketing team has re- cently launched a cam- paign designed to target young families with chil- dren – equipping them with inspiration and confidence to cook with pork mid-week.
We call these the four Ps – people, pigs, planet and prosperity – and making sure we’re doing the job of addressing concerns across the board, rather than only focussing on short-term issues.
Locally, our producers know that APL’s key area of focus is maintaining Australia’s ASF-free status and upholding our strict biosecurity stand- ards, and we continue to keep ahead of news from across the globe in this space.
This segment of the market has the greatest potential to build growth in pork consumption.
Overall, the conference embraced a bright future for meat consumption, encouraging our industry to adapt to challenges and rise to opportunities in the global market to ensure continued suc- cess.
Second, the combina- tion of ASF decreasing global meat supply and COVID disrupting inter-
Third, while meat marketers in wealthy countries concern them- selves with sustainability and alternative proteins and cultured meat, the engine room of global meat growth – those in less-wealthy countries beginning to be able to
If you have any ques- tions or would like more information on the above, please reach out – we’d love to hear from you.
Senate inquiry finds current regulatory framework for the labelling of plant-based protein products inadequate.
No more porkies – increased protection for meat labelling
AUSTRALIAN Pork Limited has welcomed the findings of the report by the Commonwealth Senate inquiry into meat definitions and other animal products, handed down on February 24 in Parliament.
clearly identifies the raw ingredients and whether they are home grown or imported,” Ms Andrae said.
Ms Andrae addressed the inquiry’s public hearing in September 2021, stating that clear definitions of meat were needed to strengthen existing truth in labelling efforts.
belling and marketing of plant-based protein prod- ucts.
After comprehensively reviewing the available evidence, the committee chaired by Queensland Senator Susan McDonald agreed that the current regulatory framework for the labelling of plant- based protein products was inadequate.
“Our producers adhere to some of the strictest standards in the world for biosecurity, animal wel- fare and food safety.
• The Australian Fed- eral Government develop a mandatory regulatory framework for the label- ling of plant-based protein products
“It also means all pro- teins on our shelves meet the same significant com- pliance standards that the meat and dairy sectors currently adhere to.
“The Australian pork industry is worth $5.2 billion and employs over 36,000 people nationwide.
Key among the nine recommendations of the report – which align to recommendations put for- ward by APL and other industry bodies – are:
“Truth in labelling en- sures Australians are not inadvertently misled at the point of purchase,” Ms Andrae said.
The committee con- cluded that Australian families are being de- ceived by misleading la- bels and descriptions used by plant-based protein production companies.
“APL looks forward to supporting government and industry on the pro- cess moving forward.”
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