Page 5 - Demo

www.porknews.com.au Australian Pork Newspaper, December 2024 %u2013 Page 5NESTLED in the se- rene Caboolture region of southeast Queens- land, Meramist has earned a distinguished reputation for its pre- mium Australian beef since its founding by the Meramist family in 1939. Upholding a steadfast commitment to service, quality and consistency, the company has become an industry leader in beef processing.The problemPreviously, Meramist faced challenges with the frequent clogging of their pump, mainly due to grass accumulation. However, the introduction of Eradicator Plus technology has effectively addressed this issue, improving operational efficiency and reducing downtime and maintenance costs.The solutionIn December 2023, Meramist made a significant upgrade to its wastewater handling operations with the adoption of the Gorman-Rupp model T4F71SC-B selfpriming wastewater pump, also known as the T4 Eradicator Plus. This advanced pump technology has received positive feedback from employees, including Jason Mercer, a leading hand at Meramist.Designed for extremeduty applications, the T4 Eradicator Plus has proven effective in handling liquids containing solid debris such as trash bags, wipes, mop heads, hair, industrial by-products and agricultural waste.Its ability to cut and tear organic solids upon entry into the pump adds to its versatility.Jason Mercer%u2019s review of the T4 Eradicator Plus is both appreciative and practical. He highlighted its efficiency and impact, referring to it as %u201cGod%u2019s gift%u201d, due to its timesaving benefits. He also noted the reduction in labour needed to monitor the pump, emphasising its practical advantages and commenting that he no longer needed to spare a person to babysit the pump, finally having one that could handle the serious amount of grass the business deals with on a daily basis.Gorman-Rupp introduced the %u2018Eradicator Plus%u2019 version of its respected and reliable Super T Series pump range in response to market needs for selfpriming pumps that could handle heavy loads of stringy materials such as hay, wet wipes and rags. The Eradicator Plus is equipped with hardened impellers and wear plates, with options to upgrade to high chrome materials for more abrasive applications. This version of the Super T Series is available in 3%u201d, 4%u201d and 6%u201d sizes.More information on these pumps may be obtained from Hydro Innovations at info@hydroinnovations.com.au or call us on 02 9898 1800. sales@HydroInnovations.com.auwww.HydroInnovations.com.au PERISTALTIC SLUDGE PUMPSADVANTAGESPump DAF plant sludgeEarly leak detectionEasy hose changesNo corrosion issuesOnly one wearing partVery easy servicingNo oil-filled casingMeramist%u2019s success story with new T4 Eradicator Plus pumpThe new T4 Eradicator Plus pump at Meramist.WITH Christmas around the corner, the Australian Pork Lim- ited marketing team has been focusing efforts on continuing the positive mo- mentum of the %u2018Por Que%u2019 campaign into the holiday period. We have seen positive shifts in recent advertising tracking reports %u2013 October 24 %u2013 which show a 2 percent point increase in consumers considering pork since the pre-campaign period and pork being viewed as great tasting up 4 percent points, versus the prior measure in July. The task at hand for Christmas is to continue this momentum and ultimately make roast pork and crackling synonymous with the festive season. The creative challenge was to make consumers salivate while incorporating the attention and cut through established with the launch of the %u2018Por Que%u2019 campaign featuring Ramon Jamon. The outcome%u2026 a 15-second advertisement that cuts through the Christmas clutter, opening with Ramon Jamon wondering %u2018Por que%u2019 (why) you would choose any other roast for Christmas, then leading onto mouthwatering food shots, directed by specialist food director Jon Bader. The ad will launch nationally on November 25 across Foxtel and YouTube, reaching consumers when they are in key planning mode for Christmas. The campaign also includes radio activity in peak drive periods, as well as public relations and editorial support, all pointing consumers to roast pork with crackling.Additionally, a focused push on social media activity through the use of high-reaching influencers will run over December to increase the shareability of pork crackling content and have %u2018Get some pork on your fork%u2019 on everyone%u2019s lips this Christmas.Key retail partnerships with fast-moving consumer goods brands Gravox and Campbells will run alongside in-store activity in Coles, Woolworths, Metcash, Aldi and butchers across November and December to ensure pork is present across the whole consumer purchase journey.You can watch and share the new Christmas ad campaign at youtu.be/bK7v32fz7zw Eunbi LeeAPL MarketingDirector BrandGetting more pork on forks this ChristmasPh: 08 8359 1588 E: sales@titanfan.com.auMADE IN AUSTRALIA FOR AUSTRALIAN CONDITIONS SINCE 1990LOCALLY manufactured at Titan%u2019s factory 12-14 Kenworth Rd, Gepps Cross, South Australia 5094ORIGINAL Stir Fan available ON/OFF 1ph/3phNEWStir Fan FH800/0.37kw/4 blade/1ph/3ph EC (variable speed 200 rpm %u2013 1000 rpm)