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The project received financial support from the Federal Government, as well as key industry organisations including Australian Pork Limited, Australasian Pork Research Institute Limited, PIC Australasia Pty Ltd, Rivalea Australia JBS Pork Division, RSPCA Australia, SunPork Group, University of New England, the University of Melbourne and the University of Queensland. The level of collaboration highlights Australia%u2019s recognition of tail biting as a critical issue, both economically and from an animal welfare perspective. SunPork Group executive general manager and Tails CRC-P Project Management Committee chair Dr Darryl D%u2019Souza praised the collaborative efforts in conducting one of the largest studies on tail biting in the world to date. A key component of the research involved tracking 79,552 pigs from birth throughout their life to identify www.stockyardindustries.comMINI 3 CREEP FEEDER%u2022 Quick and optimal adaptation of dry feed for piglets, with adjustable front plate to ensure waste is kept to a minimum%u2022 Good access to food for everyone, including weaker pigs in herd%u2022 Simple locking mechanism so can be placed in farrowing pen when needed%u2022 Made of strong materials, PE plastic and stainless steel with no sharp edges that can hurt the animals%u2022 Easy to clean and delivered fully assembled%u2022 5kg feeding capacity.Dry feeding of pigs from 3kg to 10kgwww.porknews.com.auVol 29. No. 3 March 2025 Australian Pork Newspaper PO Box 162 Wynnum 4178 Phone (07) 3286 1833 Email ben@collins.mediaPhone: 07 4697 3344 %u2022 Fax 07 4697 3532www.stockyardindustries.comAS we approach the conclusion of our 2020-2025 strategic plan, I%u2019m proud to share the remarkable achievements our industry has accomplished. Our ambitious goals set in 2020 were not only met, they were exceeded, thanks to a combination of focus, resilience, innovation and collaboration from the entire industry. We%u2019ve surpassed our %u201cbig hairy audacious goal%u201d with an extraordinary growth of $1.59 billion in industry value %u2013 as at September 2024.Our total economic contribution to Australia%u2019s gross domestic product has also risen from $5.2 billion to $6 billion. O p e r a t i o n a l l y, we%u2019ve shown robust growth across all key areas. Total pig slaughters increased by 12 percent to 5.799 million, and total pork production lifted 16 percent to 468,433 tonnes, to June 2024. We achieved this while the industry maintained strong farm gate prices, with retail prices remaining competitive despite inflationary pressures.Exports were particularly strong, with a 53 percent increase in supply, adding 24,369 tonnes to reach 70,290 tonnes, hot standard carcass weight equivalent, to June 2024. This achievement reflects the appeal and competitiveness of fresh Australian pork overseas %u2013 the quality, taste and consistent high standard that the brand promises. In marketing, our %u2018Get some pork on your fork%u2019 line now enjoys recognition among 90 percent of the Australian population, 18 years and over, and our return on investment ratio has been calculated by independent experts to be an incremental $13 farm gate value generated from every $1 invested in media. The recent %u2018Por que%u2019 iteration of the campaign helped us reach our target of 10.5kg fresh pork consumption per capita, up from 10.35kg in June 2024. We%u2019ve also strengthened our relationships across the value chain. Our partnerships with major retailers have deepened, leading to product developments and improved category performance. The implementation of our new consumer mark and use of on-pack stickers has made it easier for consumers to identify Australian pork and cook delicious meals. Our ongoing engagement with the food service community has helped lift our %u2018pork on menu%u2019 score to an all-time high of 67 percent of menus, as at December 2024. Our industry has continued to navigate a complex operating and regulatory environment over the past few years, and our producers have demonstrated resilience in the face of ongoing challenges across sustainability, biosecurity and animal welfare. We have seen opportunities to highlight the traceability capability held by the industry through our PigPass system, demonstrating our commitment to biosecurity.While many of our producers have continued to face disruptions from activists, they have held their heads high and demonstrated the integrity and commitment to animal welfare that sets our industry apart.Our commitment to research and innovation to reduce costs, increase sustainability and drive profitability for our producers and processors has also contributed to our success as an industry over the past five years.Looking ahead, we are currently working with the board to develop Australian Pork Limited%u2019s 2025-2030 strategic plan. It will be an evolution, not revolution, to build on these strong foundations, while adapting to emerging challenges and opportunities. We are undertaking a comprehensive industry consultation to ensure our five-year strategy is once again informed by the collective wisdom and ambition of our sector. We will be reaching out to stakeholders across the supply chain %u2013 from producers to processors, retailers to exporters %u2013 to gather insights Reflecting on five years of industry growthPoint of Viewby MARGO ANDRAECEO* continued P2The Tails CRC-P conference was an opportunity to share outcomes to date of the three-year investigation and receive valuable feedback from industry stakeholders. Photo: Australian Pork LimitedUnravelling complexity of tail bitingn Insights from Tails CRC-P conference* continued P2
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