Agribusiness banking specialist Rabobank has announced it is partnering with Network 10 cooking show Farm to Fork. The bank, a global specialist in food and agribusiness and one of the leading providers of financial services to Australian agriculture, has joined with Network 10 and Farm to Fork’s producers Dual Entertainment as a partner in season two of the television program.
The nationally aired show aims to help inform Australians how to eat and live well, inspiring viewers to not only cook at home but also have a better appreciation of where and how their food is grown. Rabobank head of marketing Kate Holden said the Farm to Fork show was an excellent fit with Rabobank’s purpose.
“As an agribusiness bank, we are committed to promoting the importance of the agriculture industry and growing Australians’ understanding of where their food comes from,” Ms Holden said.
“Australians have a strongly growing interest in the source and provenance of their food and Farm to Fork is a perfect vehicle to showcase the excellent produce our local farm sector grows.
“We want to be involved in telling farmers’ amazing stories in both rural and urban areas and raising awareness of the farm to fork journey.”
The 90-episode second series is hosted by celebrity chefs Michael Weldon, Courtney Roulston and Sarah Todd and features a number of Australian farmers sharing stories of their produce and how it is grown.
The program will focus on educating Australians about the journey from ‘farm to fork’, while showcasing 270 fresh and healthy recipes.
Farm to Fork airs Monday to Friday on Channel 10 at 4pm, with repeat broadcasts on Saturday and Sunday, and is also available on demand via 10play.com.au